When we think about social media management tools, there are a handful of companies that come to your mind. One such popular company is Buffer. It is important to know what Buffer is and what it does.
The social media platform is very important for businesses to grow and scale through this medium. As you will be able to achieve social media visibility for your brand and also get sales through it. However, there are many benefits of using social media apps to promote your company.
There is a growing demand for social media management tools for a business. Because there are numerous tasks that the employee needs to manage, and it will be hectic when they deal with multiple tasks. This is why you need to utilize social media management tools to streamline your business without affecting productivity.
In this blog post, you will learn all about what is Buffer and its advantages of using it.
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What is Buffer?
Buffer is one of the leading social media management tools that are developed to handle a brand or individual’s social media channels. Any user can use this application to schedule posts, check performance analytics, and analyze audience behaviour towards a brand.
It is widely used by small and large-scale businesses for evaluating the ROI for social media. As you get complete insights into your social media activities, you will get ideas where you can optimize to get better results.
Buffer offers free and paid plans for social media marketers. However, based on your deliverables, you can select the required plan for your business.
The best part about using Buffer is you can integrate multiple social media channels through one account. This is one of the most convenient features that is beneficial for a social media executive or a manager. As it lets you maintain and manage all social media promotional tasks through one platform.
Advantages of using Buffer
There are multiple roles that a Buffer can do for handling your social media accounts. Some of the major rules have been listed below.
1. Schedule your social media posts
This is one of the primary features that social media executives look forward to in taking Buffer for their company. You can schedule an unlimited number of posts based on your Buffer plan across multiple social media channels. The feature is so convenient that you need not have any technical knowledge to use the scheduling feature.
You can select the date and time for the social media post that has to be published. You also get an option to select which social media account that you need to schedule posts. However, this is helpful for businesses who are managing multiple social media channels and have a huge amount of posts to be distributed across social media profiles.
2. Direct publishing
Another convenient feature of using a Buffer is that you can use the social media management tool to directly publish the post. This is one of the safest methods for a business to pass on ownership of their social media accounts through these management tools. As you don’t need to give the password to every person who is managing the account.
You can also use this social media management tool from multiple devices. If there is an urgent requirement of social media posts that need to get published, you can use the direct publishing features to get immediate reach.
3. Get better insights through Analytics
Buffer offers an advanced dashboard where you can track the progress of multiple campaigns. It is one of the most powerful features to measure the efficiency of your social media promotional activities. However, this will help you in determining the amount of budget that is located and the results gained through the strategy. With this technique, you will get an idea and find opportunities in scaling the growth of your business on social media.
You can find the analytics option in the free plan of the Buffer also. But if you want to get advanced insights, you need to go for the premium plans. By customizing the date range and social media posts that have been published, you can compare the data and check the effectiveness of your ad campaigns. Some of the major parameters that you can analyze are the posts reach, engagement level and followers gained.
4. Multiple users can manage it
Buffer doesn’t limit to just one user in managing the social media management tool. You can assign and delegate the social media creatives based on their controllability level. However, some of the roles can be categorized into administrator and supervisor roles. This gives you complete freedom in giving access to social media management tools to multiple users.
This helps in reducing the risk associated with using a single email ID for multiple users. As it is hard in determining who is the person responsible for executing the respective social media ad campaign. By diversifying the account usage to multiple users, you can track who is using the account and what they are publishing on social media channels.
Concluding thoughts
There is no doubt that Buffer is one of the best social media management tools that you can use for your business. However, there are multiple advantages of using this platform to schedule posts and analyze. This creates a wide range of opportunities for social media professionals to scale growth through their official social media channels.
Additionally, if you look at the premium plans of Buffer, it is worth the investment for opting this tool for your business. As you can connect with Facebook, Twitter, Instagram, Pinterest, and LinkedIn. This makes it convenient for the team members who are handling the social media channels of the company.
Consequently by regularly checking the analytics and optimizing your social media campaigns is the best way to use this tool. Let me know your experience by using Buffer for your company.
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