When you are working in the digital marketing industry, you know the importance of performing competitor research. And there are several tools available in the market that often confuse the end-user. But not with Similarweb. It is one of the leading competitor’s research tools that are available. Here we get you the complete guide for what is Similarweb and what does Similarweb do.
There are various metrics when it comes to analyzing the competition for your respective niche. Through the metrics, you can analyze what are the potential areas for you to rank your brand on the search engine. It also helps in assessing the strategies in outranking your competitors.
Similarweb is one of the leading competitor research and SEO tools available in the market. It has a free plan and premium plan which suits everyone’s needs. Even with the free feature, you can get a majority of work done through that.
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What is Similarweb?
Similarweb is an online marketing tool that is used to ascertain the total traffic that is received for a particular website. The application has various metrics in which you can determine what are the traffic sources and the areas of performance indicators of the website. It also helps in gaining information regarding the referring domains, traffic received from social media and other mediums.
The Similarweb is popularly utilized to measure the performance of competitors. It is also used for SEO activities in which you can perform keyword research, determine the bounce rate and check the organic influence of search engine parameters.
What does Similarweb do?
There are many roles which Similarweb plays on a search engine. It is used by content marketers, SEO professionals, and digital marketers. As the core motive of the tool is to perform competitor research, it also has other sets of functions that you can find from below.
1. Keyword analysis
The Similarweb application is popularly utilized for performing keyword research. It hosts a variety of features that are much required in exploring new keyword ideas. When you enter the keyword term, it will automatically populate by extracting data from multiple sources. Through the data, you can ascertain what the search volume for a keyword is and how it is performing over time. It basically acts as a keyword trend application.
The keyword analysis is a much-required feature when it comes to using any SEO tool. And when we compare the use case with Similarweb, it also performs everything that a user expects.
The keyword analysis is grouped between paid keywords and organic keywords. This makes it convenient for organic marketers and paid marketers to use it without hassle.
2. Competitors research
One of the most primary features that marketers use Similarweb is to conduct competitor research. The tool offers many required metrics when it comes to analyzing competitor traffic. Some of the key metrics are:
- The total monthly visits which the website is receiving
- The website performance based on a specific geographic location
- Website receiving traffic through social media channels
- The traffic that is received from the respective devices like mobile and desktop
- The Source of web traffic is subgrouped between paid traffic and organic traffic
- Analyzing the top-performing keywords for the competitors
- Determining the audience group
If you look at the above scenario, these are enough when it comes to profiling competitor reports. With this, you can also analyze the data by comparing it with up to 5 websites simultaneously. This makes it more convenient for a marketer to research competitors in a bulk way.
3. Analysing the keyword cost for paid promotion
If you are looking to run any search engine ads, Similarweb will let you know what the PPC cost for the keywords that you wish to target. It also helps in determining what kind of campaigns the competitors are running on the search engine. You can filter the data between the display ads and the search ads. This helps in a better understanding of how to budget the campaigns.
Analyzing the PPC cost is an important process when you have to invest money for brand promotion. To get effective results with lesser CPC rates, you always need to execute the right keyword for the landing page that you used to target. Similarweb gets data from multiple sources in which you can analyze it and implement the same strategy for your ad campaign.
4. Gaining insights
This feature is highly beneficial for businesses that want to explore new opportunities digitally. There are various metrics in which you can check the potentiality of your solutions in the niche. This will help you in coming out with the action points that you can monitor for performance.
You get data from multiple verticals, these will be simple for you to understand which would be a beneficial promotional technique. As it allows you to check the traffic source whether it is from email, social media, or search engine. Through this, it will be convenient for you to execute your marketing strategy.
5. Helps in understanding the customer journey
Whether you are looking forward to generating any leads for your business, refine the lead quality, or improviser engagement. The Similarweb will allow you to view multiple features to improvise your activities. With this process, you can easily map the customer journey by analyzing the performance of the brand.
As the tool offers you various metrics through which you can set the benchmark and research everything about your industry. The Similarweb also comes with a website and app analytics tool which gives you each and every data that you need to be aware of. But, all these features are found in the premium plan.
Who uses Similarweb?
The Similarweb is basically utilized by marketers who can be freelancers, executives, department vertical heads, and owners of a business. There is no hard and fast rule that a certain group of the audience should use this tool. As the user interfaces are friendly and quite easy to operate. This makes it so better for anyone to use Similarweb without technical knowledge.
If you are opting for a premium plan, there are many dangerous advantages of using Similarweb. As the tool lets you analyze the customer journey, helps in the lead generation process, and forecasting investment that is much required when you are serious about the industry.
It basically acts like an all-in-one marketing platform where you can use this tool from brand strategy planning till execution.
Where can I use Similarweb?
Currently, you can use Similarweb only on the web platform. As they don’t offer any dedicated apps for using the tool on Android or iOS versions, you are eligible to use this on desktop devices.
Although the website version is mobile responsive, you can operate the features using a mobile browser. But if you want to check the performance and insights from the analytics dashboard, the desktop version will be much better.
How is the customer support of Similarweb?
The customer support is good as they offer you multiple modes of communication. You can reach out to them using live chat, phone calls, and email support. This makes it more convenient for the end-user to reach out in case they find any issues using the tool.
They also offer a knowledge base on the frequently asked questions by the customers. It has webinars, informative videos, and required documentation that is enough when it comes to sorting out problems in case of any confusion.
The premium feature of Similarweb also offers individual-based training. As they will guide you what are the features and how their function works. This will help you in utilizing the tool to its maximum performance.
Concluding thoughts
Similarweb is one of the best tools that let you analyze and research your competitors. With the help of the visual dashboard and the analytics, it gives you everything that is required. To make things better, the audience research and exploring new keywords makes it more engaging to use. This also helps in saving time by eliminating a task that you had to perform using multiple applications.
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