Digital marketers, content marketers, and SEO experts often fail to realize the importance of meta title and description. They are so crucial in terms of users perspective as you can capture your audience’s attention. In this blog post, you will find the best meta title and description examples. And how you can write page title & description effectively for SEO in 2021.
Meta title and description are some of the most crucial parts. They influence in terms of ranking, getting a better click-through rate, and as well as engaging your audience. There are numerous benefits of having a proper page title and meta descriptions for a webpage.
The main essence to have a good page title and meta description would be using the right key phrase. And there is a pattern that is followed to come up with a good page title and meta description for web pages. You will be learning each and every step in this blog.
This is best suited for SEO experts who want to target the landing page based on the focus niche keywords. Because as you know that 2021 SEO is all about niche backlink building. You can market it, promote it, and as well as convey to your readers what is the webpage all about.
Before directly reaching the meta title and description examples. Let us understand what is the page title and meta descriptions are all about?
Page Contents
What are meta titles and descriptions for web pages?
Anyone would have noticed this but they wouldn’t be knowing the technical term for it. Basically, whenever you are searching anything on a search engine, based on the query. You find a list of search engine result listings on the page. And on that search engine result page, you can find several websites listed one by one.
So on the top of the listing, there comes the title. And next is the URL of the web page and then comes the meta description. It is also followed by schema markup for some listings. Here is one of the meta title and description examples.
The above-referred image is for meta title and description examples.
So this is the format for the page title and meta description to appear on the search engine results page. You can find this pattern in most of search engines.
Basically, these titles and descriptions summarise everything about the web page. It helps the reader to understand what is the webpage all about. And they start to think about whether they have to click it or not.
This also benefits the search engine. As it helps to understand the webpage based on keywords that you provide in the meta title and description.
This is one of the most effective ways and the preliminary step in On-page SEO to begin with. And this contributes on a larger scale for Off-page SEO when you are considering to rank the webpage pm search engine.
What is an SEO page meta title?
As we discussed that page titles are the main headings of your web pages. These are the titles that you can find on every web page of a blog or a website. You can even notice on the tab of your Google Chrome or any other browser, it reflects the page title. They basically summarise the entire web page regarding what is it all about.
If you are going to talk about what does page meta title in SEO means. It is the process of using SEO researched keywords in the page meta title and description. This helps your web pages to rank as well as receive better click-through rates.
This contributes on a larger scale to make your web page relevant. It also helps to get more visitors and surpass your competitors from the organic search.
Basically, there are a lot of benefits of optimizing page meta titles for SEO purposes.
What is meta description in SEO?
A meta description is the second section summarising your web page. Basically, it acts as a second step to convert and attract online visitors. This is done to get better clicks on your organic listing from the search engine. This also gives a second chance if your page meta title fails and then the meta description captures the audience.
So when we talk about meta description in SEO it would be, using the SEO keyword researched terms within the description. So that your audience can find it helpful. This is one of the most crucial decision-making steps for the audience who are using search-related queries on any search engine.
With the right SEO-optimized meta description, you are bound to receive huge traffic from organic search. We will be discussing the steps for how to write a meta description for SEO purpose later in this blog.
What are the factors of an SEO web page title and meta description?
The web page title and meta description both go hand in hand. Basically, it is one of the ways that the search engine displays you are organic listing which will have the title and description. A qualitative factor for meta title and description examples can be as follows.
So you need to always keep in mind that, the title and meta description that you insert for a web page should always be what a user wants. If you use an irrelevant page title and meta description, you won’t receive any clicks. This makes you not receive any traffic also.
Any search engine values the web pages which are SEO optimized for the relevant keywords. It also displays it on the search result when users type the query. That’s the reason you need to have a properly optimised meta title and description for a web page.
While some of these can be subjective but this will give you an overview idea. These are the factors that constitute an SEO-optimized web page title and meta description.
Use properly researched SEO keyword terms
This is the preliminary step that you need to undertake. Because having properly researched keyword terms within your title and meta descriptions results in better traffic and ranking.
When you don’t optimize your web page according to SEO-related keywords, it is very hard for any search engine to value your web page over the competitors.
When you use the right strategy of researching for keywords, and draft content for the landing page accordingly. Only through this, you will be able to witness effective results from the search engine.
Keep it short
Just because you stuff more keywords inside the meta title and description doesn’t mean your blog starts to rank. To a certain extent, it helps you to rank on the search engine. But to receive clicks from the users will not be happening. Because the amount of keywords that you stuff in the page title and meta description looks spammy for them.
When you keep the page title and meta description short and crisp, this will create a huge impact in terms of the audience’s perspective. Short page titles and meta description is one of the most engaging ways to receive better CTR rates and gain traffic.
Decide goals for the webpage
Every web page in a blog or a website will be having its own goal. It can be categorized further into informational, transactional as well as promotional content. When you decide the goal for the webpage, you can easily write an SEO-optimized title and meta description for the webpage.
The informational category is all about the guide to a particular problem. Basically, these are represented through developing content around the “how-to” and “what-is” type of blogging strategy.
The transactional category is all about making a user buy a product from the web page. Some of the blog titles can be the best software, top apps, and so on. This is the way how transactional blogging strategy works.
The promotional category would be all about the coupon codes, discounts that you are offering on a particular product or service. In this way, you can engage more audiences and get them on your blog.
So depending on the above goal, you need to come up with our SEO-optimized page title and meta description for the web page.
Why search engine helps web pages to rank better because of title and meta description?
Page meta title and description are some of the top things to do in terms of on-page SEO. Because any search engine crawler or an algorithm gives weightage for a web page that has an optimized page title and meta description.
Whenever any search crawler finds out that your web page contains niche-focused SEO keywords. The search crawler directly demonstrates on the search result page whenever a user types a search query based on that topic.
As you might be aware of there are so many factors for search crawlers to consider for a web page to rank on the search result. The page title and meta description are one of the top things to do to rank your web pages on any search engine.
Basically, there are even other factors that help your web page to rank.
Search engines continuously experiment with all the listings on the search result. They evaluate bounce rate, engagement rate, and the average time spent. These are some of the important factors for the on-page score. This happens only when the user has found the search intent-focused content from the blog post.
Meta Title & Description Examples
Here are some of the best page Meta Title & Description Examples sourced from the web.
The above image is an example of a page meta description.
They have integrated CTA terms to receive better clicks.
This image is the best example of how well the meta page title has been optimized.
As the page title addresses two main queries that is “What” and “How”. These terms are enough for a user to click the organic listing to know more about the blog.
This is an example of the featured snippets of a blog post.
Your blog post will feature a snippet when the content has been properly optimised to the user’s search query.
The anchor text that you observe below the meta description is an example of site links.
Sitelinks are fetched whenever your blog posts are using proper H tags. You can also do it through manual ways by coding. For WordPress users, there are plugins to help you with this.
This is a good example of persuasive CTAs with the meta page title.
It is a good example to engage your visitors better as it tends to create curiosity in the audience mind.
The above image is the best example for linkbait posts.
This technique is best suited for all across Industries. But bear in mind that you may receive a high bounce rate when they don’t find your content resourceful.
All the meta title and description examples that are showed above are the best way to rank and receive traffic.
How to write the best page title for SEO purposes?
Here are some of the steps to come up with the best page meta title for SEO.
1. Maintain the length
If you have observed on search engine results, the title that has been displayed is 60 characters to 70 characters count. You need to come up with the title in such an engaging way that it is under 60 characters.
Because as per the latest stats and as well as even if you observe the existing search results, you will find the web pages that have under 60 characters tends to display better than the page titles which have more than 60 characters.
Ideally, the limit is up to 70 characters. So if you go above 70 characters, the users will not able to see the page titles as the search engine sidelines the excess character count from the title.
But sometimes other factors such as the title display pixels also contribute to this factor. Whenever you use capital letters or symbols or even numbers, this tends to take more display size than the character count. So it is not only about the character count, even the display pixel limit also applies in this factor.
You can make a combination of case-sensitive alphabets or numbers or symbols would be a good way to proceed with. This can help you to maintain the length of the page title as well as you will get better results in terms of click-through rates.
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2. Focus on the search relevancy
You need to ensure that there is the proper usage of keywords that are relevant to your landing page. If you fail to do this, you are bound to receive a huge bounce rate and automatically the search engine stops ranking your blog posts.
Go through the content correctly and see which page title keyword suits the best for the landing page. When you create page titles that are based on the search relevancy of your web page. Your audience will start to enjoy the content from the web page. Meanwhile, even the search algorithm will value your pages over competitors.
Note: Ensure that you do not duplicate the landing pages and the page titles. Because every landing page should be unique and targeted to one specific set of the target audience.
3. Use proper CTA
CTA is popularly called a call-to-action. CTA can be buttons, persuasive terms and many more.
In page title, these are the terms that help your audience to click the organic listing and engage with the webpage better. Some of the common examples for CTA are “Buy Now”, “Learn More”, “Discover” and so on.
When you use the persuasive terms in the title, it helps in engaging your online visitors better. Because this has helped a lot of content Publishers to get a huge amount of traffic just by optimizing the CTAs on the webpage.
This influences the psychological point of view of the audience. And through this strategy, you can communicate thoughtfully with your readers. There are a lot of case studies that you can go through where tweaking CTA has provided them better results.
4. Keep the page titles user-friendly
Don’t always assume from the search engine point of view. Sometimes you should adapt writing page titles that are readable, understandable, and concessive in nature. Even with the help of simple page titles can make wonders for your blog post or a page.
Let’s take a meta title example from a regular audience perspective.
Whenever a user comes across the organic listing and sees that the pages have been stuffed with keywords. To read the title is hard and confusing for them. The user hesitates to click that webpage and proceed to another because it doesn’t make any sense. So this is how it influences on user’s perception.
It will be idle for you to blend the SEO keywords as well as user-friendly search intent. This can make the perfect combination to gain maximum potential from the organic search results.
How to write the best meta description for SEO purposes?
Here is a step-by-step guide to come up with the best meta description for SEO.
1. Maintain the limit
A meta description of a web page has a limit of up to 160 characters. Within this limit, you can easily come up with a meta description for a web page based on the search relevancy as well as the SEO keywords that you are targeting.
The meta descriptions have more space to write description compared to the page titles. This creates more space to add SEO keywords. And you need to see that whether if it has been properly focussed for the users.
Sometimes depending on the display pixels of the font, the limit can range up to 155 characters. Because the usage of symbols, numbers, and capital letters tend to occupy more space and increases the display pixel size. The remaining part of the meta descriptions disappears from the search listing whenever the limit crosses.
The right way to use this strategy would be, combining or blending alphabets, numerical and symbols. This would be one of the best ways to write a meta description for a webpage.
2. Create a sense of urgency or a need
When your page meta description creates a sense of urgency or need for a user, you will tend to receive better results. Because this is one of the best strategies to come up with the meta description. It makes it so engageable and irresistible for the users to click when they see this description.
Many bloggers come up with this strategy. The search engine also sees that weather the sense of urgency terms that you use on the description is relevant to your landing page or not. And when they find out that it is completely irrelevant, the average keyword ranking positions for your search result will drop.
The main motive of this strategy would be making your users click your link from the competitors. And for this to happen, research well about the keywords and check the landing page content intent and come up with the meta description.
3. Develop engaging content for the meta description
You need to develop the content for meta description in such a way that it should be convincing for the readers. You should address what the user is searching for. And then when you are able to trap that search intent, you will receive a better result. The results can be traffic or better CTR rates.
Sometimes with the right strategy of using a proper meta description, it can act as a featured snippet for a search engine. This usually appears whenever a user types such search queries and intent of your page. There are a lot of benefits when you develop targetted content as it can benefit the search engine crawler and the user. If you can achieve the snippet preview of the search engine, then nothing can be a better reward than this.
It takes some time and effort to come up with engaging content for meta description. But when you strike the right chords, you can devise content in such a way this strategy can clearly dominate your competitors.
4. Keep the meta description unique
Never use the same meta description for all the web pages of your blog or a website. Every web page should have its own meta description based on keyword research and content-focused related terms. Keeping the meta description unique helps in many ways as Google or any other search engine values your web pages based on the quality of meta description that it possesses.
So when you can use a unique meta description based on every landing page, it will boost your on-page SEO score. It is also the best way to rank your web pages on search engines.
If you are unable to come up with a unique meta description and if you have landing page content with a good amount of keyword count, then you can also ignore the meta description part. But developing a meta description would be a good way to promote your content and as well as get better CTR rates.
A/B test your page title and meta descriptions
You can test this process only when your web pages are coming in the top 20 or 30 search results. If you are unable to reach this stage, just give some time for the search crawler to understand your content better.
After learning all about meta title and description examples and how to write one. Now it’s time to test its performance through A/B testing.
A/B testing is all about coming up with a variety of page titles and meta descriptions to test its efficiency. Some of the popular metrics which you can measure are the CTR rates and even the clicks which the webpage has received.
Whenever you come up with a page title and meta description for any web page, you need to always maintain a report or tracker for it. So for every landing page, you need to maintain a set of unique titles and meta descriptions and mention it on the tracker with the URL. It will be better if you use 2-3 page titles and meta descriptions to start with.
So after making this report, you need to tweak or optimize the page content and meta description frequently. If you can do this once in two weeks would be the best way to test the performance of your page title and meta descriptions. You can measure this in the search console and even the analytics app.
When you measure the results, it helps to make your decision-making process better by checking which page title and meta description have performed the best. Regular monitoring and optimizing the page title and meta descriptions would be a healthy practice for SEO experts and content marketers to get better results.
To sum it up
So when you have seen the above meta title and description examples, you will now understand how to come up with the meta title and page description for better engagement and visibility.
There are a lot of ways that you can come up with the page title and meta description for SEO. But to achieve better results is a constrain for many. Page titles and meta descriptions have been sub-grouped with focused goals such as receiving social shares, better CTR rates, and so on.
Based on the specific goals, content marketers and SEO experts have to devise their content strategy in such a way that it satisfies these goals. Several tools exist in the market to help you make your work easier which also measures results.
I hope that you have found this blog post resourceful, please let us know your thoughts and opinions in the comment section below.
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