When you have a huge requirement of emails to be sent, what would you do? It’s obvious that you can’t use the regular way to send out mass emails. Because the time which is consumed in this method is a lot. This is where email blasting comes into picture. If you know what is email blasting and how to perform the right way, you can easily reach out to a huge set of target audience within no time.
Email blasting is one of the major ways that you can reach a large number of audience. The audience can be from your email list or the database that has been newly procured. It is one of the efficient ways to do extensive promotion about your brand and also to get conversions.
As many email marketers are using this technique to reach out to new horizons, the email blasting technique has become a strategic method. These are one of the most powerful email marketing strategies that are result-oriented.
As with every email marketing technique, there are some limitations and guidelines that you need to follow. But worry not. In this blog, you will learn all about what is email blasting and the technique to perform it.
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What is email blasting?
Email blasting is the process of sending out one email to a vast list of recipients. The data can be segregated into various segments such as promotional, sales and informational email lists. Based on the relevant email list, an email marketer can send an email to a huge group.
Email blasting technique is known by many names. They are called broadcasting emails, mass emails and even called bulk email campaigns. But if we look at the core motive of them, it resembles the same thing. That is to reach a huge set of target people.
The email blasting strategy is majorly utilised for promotional activities. Some of the major scenarios can be when a marketer wants to promote any newly introduced product or service. Email blasting technique is one of the best ways to get better reach.
Do not get confused with an email blast and transaction emails. Because there are completely two different entities. As both have a common objective to reach a lot of people, but the use case is completely different. The transactional emails campaign can be again broadly classified into financial details, account registration details and the new requests made by the end-user.
Suggested read: How does email marketing work?
How to perform an email blast campaign?
Email blast campaigns can be performed by any industry and every level of business. The main motive of these campaigns would be to reach out to a huge set of target audience. Email blasting is one of the best techniques to reach the goal.
As every email campaign will have its own set of objectives, based on that, the email blast campaign can be configured. The campaigns can be for a promotional activity, sales and even creating awareness about your business. No matter what objective you choose, email blast is one of the best ways to achieve it.
1. Select the email blasting platform
To get better results for your email blasting campaign, you need to choose the provider who can give you this platform. Because email blasting isn’t as easy as it seems. As there are multiple attributes that need to be configured from the dashboard of the email marketing platform. This is where the prominence for selecting the right platform for your business matters.
There are many email blasting platforms that are available on the web. You need to check those providers that give you the best detail. The healthy way to go forward for choosing an email blasting platform would be based on your requirement.
You also need to check whether the email blasting platform is providing a range of features that can be helpful while performing email blast. This can be the limit of recipients that you can add while performing email blast campaigns.
Some of the major features that you need to look out for are drag and drop builder, customisable templates and the analytics. You also need to check whether you can segment the email list based on the action. These are some of the major factors that need to influence your buying decision behaviour.
2. Create your email blast campaign
After choosing the email blasting platform, now it’s time to create an email blast campaign. The best way to proceed with this step would be to check out the list of emails that are relevant to the campaign. As I discussed that based on the goals and objectives of your campaign, the audience list should be relevant.
You need to go to the dashboard of the email marketing platform, and you’ll find an email lists option. This is where you need to upload the database that you want to target the email blast campaign.
Create the list according to the type of recipients. This will help you to segment and segregate the data accordingly.
Building an email list is very easy. As there are multiple ways that you can import email contacts from. You even get the third party integration platform where you can easily upload the contact files.
3. Create segmentation
When you successfully upload the email list, you need to proceed in segmenting the data. This step is very crucial because to achieve better results, you need to segregate the data according to the recipient’s activity.
Some of the major segmentation attributes that you can utilise during this process is based on the demographic and geographical factors of the email recipients list. When you can address the data according to its purpose, you can easily target the campaign accordingly.
You can find the segmentation option in the contacts option of the dashboard. You can easily create segments based on age, gender region and the activity possessed by the email recipient. This is one of the effective ways to leverage your email blasting campaigns to drive conversion.
4. Develop content for the email
This is the main part. Content is a broad term when it comes to email marketing. Because content is again subdivided between multiple groups. Such as the subject line, call to action button and the body content of the email.
When we talk about the subject line, this is one of the crucial steps that you need to watch out for. Because the email subject line is the only way that influences the end user to open your email. You need to brainstorm for multiple ideas and shortlist the subject line for the email blasting campaign.
After grabbing the attention, and when the user enters your email. The first thing that they will notice is the content that has been written on it. The body content should be very short and talk to the point. This is the only way where you can engage the target recipient and make their time worth it.
In the end, you need to integrate your email with the proper call to action button. Because if you don’t integrate any CTA on the email, then the entire email blast campaign goes in vain. CTA helps the email recipient to take further action. This can be contacting you, buying a product or service and so on.
5. Start the email blast campaign
After developing the content, now it’s time to execute your email blast campaign. You need to find the create campaigns option, where you can see multiple email templates at your disposal. Either you can use the existing templates or you can upload a new one of yours.
Based on the type of campaign, you need to select the relevant template for your email blasting activity. You need to furnish all the details like name, contact information and official social media links of your business.
Customise the design of your email layout accordingly. As you will find multiple options in configuring the email design, you need to take the respective steps consequently.
When you furnish all the above details, you can proceed ahead in executing the email blast. Ensure that you select the correct Email list and cross check all the details multiple times. Because once you start the email blasting campaign, there is no way of going back.
6. Check the insights of your email blast campaign
Checking the Analytics is a healthy way to measure the performance of your email blast campaign. Because this is the only way that you get better insights regarding how your email campaign performed and what were the gaps.
When you can analyse these details, it will be convenient for you to take the steps of action while creating future email blast campaigns.
There are multiple metrics that are available for you to check insights from the dashboard. Some of the metrics can be the open rate, unsubscribes, whoever has marked you spam, bounce rate and total emails successfully sent. Through these metrics, you can easily measure the performance of your campaign by addressing the pain points.
Related: How to create email marketing campaign?
Tips for email blasting campaign
Here are some of the best practices that you need to follow or avoid while executing an email blast campaign.
1. Always target email blast campaign to the right audience
This is one of the major ways that you need to look forward to starting out an email blasting campaign. Because whenever you send email campaigns to the wrong audience list, they will automatically mark you as spam. This is something that affects heavily on the performance of your campaign.
2. Develop content that matters
When you are going to execute the email marketing campaign, always ensure that you develop the relevant content for your email list. Because you don’t want to mislead your email subscribers by reaching out with the wrong message. So you need to double-check what kind of content that you’re drafting for the campaign.
3. Do not purchase email lists
This is something that many businesses do and fail miserably. When you purchase an email list from a third-party agency, that database has been completely exhausted and utilised by many other companies. When the Email platform comes to know that you use the same database, all the emails will automatically go into spam.
Related: What is drip campaign?
4. Choose the relevant domain
When you are going to execute the email marketing campaign, always see to it that you choose the domain name that your audience is familiar with. When you use a new domain name and if the email recipient is unaware about it, this leads to confusion and your email lands into the junk of their dashboard.
Types of email blast campaign
There are multiple ways where you can execute the email blasting activity. But in this section will be shortlisting some of the majors in areas where you can successfully utilise this method.
1. Creating brand awareness
Email blasting service is an excellent way when it comes to create brand awareness for your consumers. This can be for the new product or the service launched by your business in the market. You can also segment the email list based on the past behavioral activity of the service they have opted from your business.
2. Newsletters
This is a common scenario where businesses use email blasting campaigns to reach out to people. As the newsletter technique is utilised by multiple organisations ranging from small to big, this makes a preferred choice when it comes to email blasting campaigns.
3. Event-related campaigns
When your business is hosting any podcast or webinar session, email blasting campaigns are one of the best ways to reach out to a massive group of folks. Because you need attendants who can take advantage of the sessions. Email blasting technique will easily help you to promote the information to a wide group of people.
4. Company announcement
If there is any announcement to be made for your subscribers, email blasting is one of the effective ways to reach the goal. Because the announcement can be important that your audience needs to know. And for this process to happen, you need to utilise the email blast technique.
5. Product consideration
If you are looking forward to influencing your audience list to purchase any product from your business, email blasting is the best way to do it. Because you can’t predict the nature of the audience, that’s the reason you need to send out email campaigns across multiple groups of people.
6. Offering freebies
When your business wants to engage with the email recipients, freebies are one of the best ways to capture their attention. Who doesn’t love free gifts? And the same thing applies to the audience list as well. When you can offer freebies in the form of books, discount codes and membership plans, this is the best way to make your audience active.
7. Share case study
Case studies are one of the best ways to create value for your business to your audience. When they can access the case studies that are gained with the solution of your business, it helps to build credibility and trust with the audience. This is one of the ways to create brand loyalty and recurring business for their company.
Related: Why Email Marketing is important?
Concluding thoughts
As the content and designs are a major way to drive better conversions. You need to cross-check multiple times whether you have come up with the right subject line, call to action button and the content within it. After this, you need to see all the design elements are aligned with your goals. Also, check the type of email list that you are going to promote and check its mobile responsiveness.
Now when you have read the entire guide of email blasting. It’s up to you to decide the type of campaign that you need to execute. Follow the steps correctly so that you can deliver successful email blasting campaigns.
No doubt that email blast campaigns can provide greater results when it comes to creating brand awareness. When you properly structure your campaign and select the relevant email list, there is no stopping from you achieving higher growth.