There is a growing demand for custom landing pages for every business. Because marketers have realized the power of getting a landing page to convert qualified leads into customers. And for others who are unaware of how to create a landing page with GetResponse, stay tuned! As we share the steps and tips in this blog.
You might have observed and visited landing pages throughout your journey across browsing on the internet. Businesses are focusing on landing pages because they want to reach out to their target audience. This is how the landing page benefits the company and marketers.
When you are running any promotional campaign from email marketing, search engine ads, and social media ads, you need a destination where you can redirect the users. Nothing is better than a landing page that will fit this purpose. As landing pages are the best way to capture potential leads, this is going to be the perfect medium to achieve better revenue.
When you are aware of what is GetResponse and what does it do, it will be easy for you to learn how to create a landing page in GetResponse.
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How to create a landing page with GetResponse?
The first thing that you need to do before creating a landing page with GetResponse is to have an account. If you do not have an account, you need to create and follow the below steps.
1. Creating a landing page
When you log into your GetResponse account, find the menu section and click it.
After clicking the menu button, there will be a dropdown of the list of functionalities that GetResponse offers. From that list, you need to click the ‘landing pages’ button that is found under the ‘growth tools’.
This will redirect to a separate window where the GetResponse will ask you whether to ‘create landing page’ or not. You need to hit the create landing page button.
2. Configuring the landing page
When you hit the create landing page button, a new window will open where it will ask you to create a new landing page or use existing templates. GetResponse has a huge library of templates that is suitable for every type of industry. Depending on the requirements of your business and the expertise level that you carry, you need to select the type of landing page that you wish to have. But in this blog, we will be discussing how to create a landing page from scratch.
You need to click the ‘build from scratch’ button from the landing pages menu. This is the option where you can design the landing page from the start by yourself.
3. Naming the landing page of GetResponse
When you have selected the type of template for the landing page, it’s your turn to enter the name of it. Use catchy names so that you can remember easily when you create multiple landing pages. After that, you need to hit the ‘next step’ button after adding the name of the landing page.
4. Using the functionalities of GetResponse landing page builder
After naming the landing page and creating it. You will be redirected to a separate window in which you can see the drag and drop builder of GetResponse for landing page designs. If you have used any other visual web page builders in the past, this is almost similar to it.
Basically, every drag and drop builder will feature a list of options that you can configure for developing a landing page. Some of the major functionalities that you are going to get are the options for inserting media files like audio, images, and videos. Inserting text blocks in the form of paragraphs and headings. And finally designing it with various styles of fonts and different types of colours. In addition to this, you will also get other features such as adding a call to action button, product demo box, social media icons, and other attributes.
GetResponse has all the features that you require for customizing your landing page for your business. Whether you are running an E-Commerce product business or service-based solutions. The landing page features everything that you need for designing one.
5. Testing the landing page
After designing and developing the landing page for your business, now it’s time to test it. The GetResponse landing page builder features you options such as you can preview it in the mobile and desktop version. When you check the landing page in multiple device formats, you will find the various scope of optimization methods that you can implement.
You can find the device toggle option on the top menu of the page builder. This is usually located on the right and midsection of the menu. After making the changes and testing it, you need to click the ‘save’ button and proceed further by clicking the ‘next step’ button which is found on the right-hand section top screen.
6. Configuring the landing page settings
When you click the next step button, you will be redirected to the settings configuration page. These are basically the settings of your landing page that you have to customize. Here you need to add the landing page title and meta description. You’ll also find options such as whether you have to index the landing page in search engines or not.
The other functionalities that you will be able to customize here are the URL of the landing page. Choose an SEO-friendly URL that is easy to remember and read for the audience that you target.
You can link the landing page with your own domain or you can use the existing GetResponse hosted server.
After selecting the domain information, you need to choose the list that you want to add the leads that have been generated. You need to configure the type of opt-ins that you want to receive. It is basically notifying the audience whether they wish to subscribe to your newsletter or not. This can be ignored by unselecting the opt-in.
You need to select the thank you page that you want to display to your audience after successful submission. You can also add the analytics and google Adwords remarketing tags to this page to track conversions.
7. Publish the landing page
By now you have successfully created and customized the landing page for your business. It’s time to hit the ‘publish’ button and get the custom landing page URL that you can share across the web.
After hitting the publish button, you will find several sub-options where GetResponse asks whether you have to create another landing page, view the published landing page, or manage landing pages.
Another exciting part of using GetResponse for landing page builder is that you get a URL shortening option. You can shrink the long type of URL and make it a short one that will be easy for you to share.
Why do you need to use the landing page creator from GetResponse?
GetResponses are versatile and provide futuristic capabilities for building landing pages for any business. It allows you to achieve multiple business objectives whether you have to capture any email address, contact information and redirect them to your targeted service or the product page.
These landing pages are popularly used to capture leads. They act as a lead magnet in the form of free downloadable resources such as ebooks, white papers, case studies, and mini-guide. There are multiple use cases that marketers use a landing page from GetResponse to drive better results.
Starting from creating visually appealing landing pages to using advanced insights. GetResponse gives you all the features that you want from a landing page. The landing pages are responsive across multiple devices, have a wide library of customizable templates, and offer automation features. These are something that you need to look forward to before using any landing page builder. And these are the qualities that GetResponse offers to you for designing one.
The bottom line
Hope you now acquired a solution for how to create a landing page with GetResponse. If you look at the above steps, it is very easy to perform and any individual can start using it.
The best way to make the best use of GetResponse is to test and experiment with multiple types of landing pages. Because you can’t predict the audience perspective for which would be the highest converting landing page. The interface is user-friendly and offers large customization features, this will be the perfect medium for marketers to generate leads and increase their audience list.
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