Internet marketers are constantly looking towards new platforms for building backlinks and growing their websites. And when we think about building backlinks, there are many methods of creating links through blog submission, blog commenting, and other ways. In the same list, there is a popular platform through which you can build backlinks. The platform name is Tumblr, it is important to understand what Tumblr is used for.
The need of getting organic traffic, building search engine visibility and authority has become crucial than ever. Since Google has been releasing improvised algorithms that penalize websites that do not have authority. This is the reason marketers are using various modes of backlinking techniques so that they can scale up their marketing efforts.
Realising the purpose of blogging is one effective way to scale your brand.
When it comes to building backlinks for growing your brand through Tumblr, it is one of the best platforms. It hosts a variety of features and functions exclusively developed to be one of the most unique networking platforms. It has grown continuously with millions of users by sharing content.
Before we understand what Tumblr is used for, we need to know what Tumblr is all about.
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What is Tumblr?
Tumblr has been known by many names, it has been called a social media network, online journal, microblogging platform, and many other terms. Tumblr has been popularly known as social networking and microblogging platform. The other terms that are used to describe Tumblr can’t be ignored. Because it performs all the above functions can be performed by the user.
The best part about using Tumblr is it’s completely free of cost in registration. Tumblr has been developing with futuristic capabilities that favours individuals and brands to utilize the platform. As it is growing rapidly and is one of the top 30 most popular social media network platforms, it makes it more desirable for users to join this platform.
Through Tumblr, you can post images, microblogs, quotes, links of any important document, audio, and visual files. With these capabilities, it is hard to resist for any marketer to opt-out of this platform.
What is Tumblr used for?
In order to stand out from this digital congested world, it has become crucial for brands and individuals to gain traction through online presence. And as you all know that Facebook, Instagram, and YouTube are flooded with content. A typical user would be choosing the next best platform to build their brand. This is where you can use Tumblr to achieve your goals. Here are some of the major ways that you can use Tumblr for your business.
1. Microblogging platform
As Tumblr is popularly called a microblogging platform, it performs all the activities required. Because you can share your thoughts through a mini-article and you’ll instantly find readers for your blog. This all depends on the topic of the blog that you develop and the audience you cater to. Ensure that you use the right tags and descriptions to talk all about your content.
You can find tons of users actively looking out for content through Tumblr. And when they find the relevance of the topic based on their interest, you can easily get huge oncoming traffic towards your article.
2. Sharing a blog post
If you have any blogs that are based on your personal or business purpose, you can make the best use of this platform to grow your brand. It helps you to get an extra boost and possibly drive you tons of traffic.
You can summarise the entire blog topic in a small paragraph and publish it with the backlinks to your website. This is the best way that you can share your blog post and receive organic traction for your blog. It also helps in building page authority and boosts your domain score.
3. Used for creating backlinks
Tumblr is majorly used for creating backlinks. As every internet marketer is looking towards a new platform for building backlinks, Tumblr is one of the best ways for them to build backlinks.
The backlinks that you build through Tumblr can prove to be a strong authoritative source for any search engine. And you don’t need to worry about whether a search engine is going to penalize your website. It is completely ethical and a popular SEO technique. Ensure that you should not over-spam by creating more backlinks.
4. Get opinions or feedback
Opinions and feedback are very important to deliver the best product or service for the customers in the market. And if your brand is unaware of a specific region, Tumblr will be the best way to research the data.
As Tumblr is one of the best microblogging platforms, drop down your thoughts to get tips and suggestions. The query can be based on the new service or product that you are going to offer in the market. When a like-minded audience sees your post, you can get an immediate response from them based on their experience.
5. Used to creating brand awareness
If your brand is relatively new in the market, then you need to consider using Tumblr for creating brand awareness. As they offer you multiple modes through which you can create engaging content, it will be the perfect fit for the objective.
You can use quotes, images or the video-sharing platform to get immediate attention from the users. This makes it more feasible and achievable since you all are aware that video has better reach than a text-based best creative. Tumblr provides you with an analytical dashboard through which you can check the performance of your posts.
6. Helps in indexing your blog posts or pages
This is highly beneficial for a new blog or a website that has been recently launched. To get your blog posts and web pages to get indexed faster, you need to make use of building backlinks through this microblogging platform.
It is easily captured by the search engine’s attention and notices that your website needs to be indexed. But let me give you a disclaimer that it is not even a one-time task, it takes consistent effort and time for results to be shown.
7. It lets you build an online community
Tumblr is one of the best social media networking websites to build a community for your brand. This can be done when you are actively participating in the forums of other users. Basically, it is the way you respond and react to their posts and make yourself aware that you are active on Tumblr. You can also create your brand-specific custom tags and influence other users to follow them.
The interaction that you create with other users grabs the attention of several people leading them to follow your brand on Tumblr. Through this technique, you can build a community on a specific cause that caters to everyone’s interests.
Conclusion
The best part about using Tumblr is it’s completely free and you get all the features that are required in managing and measuring the performance. Irrespective of the type of business that you are into, Tumblr is favourable to every kind of company.
A key essence to grow your brand through this platform would be creating engaging relevant content. Make sure that your official Tumblr channel is shared through other social media platforms to gain traction.
After looking at the above instances, I hope that now you are aware of what is Tumblr used for. There are many benefits of growing your brand or as an individual’s presence through this platform. Starting from increasing user engagement till the acquisition, you can achieve every business objective that you have desired from Tumblr.
Let us know your thoughts about using Tumblr for your brand.