How to use Ubersuggest for keyword research?

Keyword research is one of the most important tasks that SEO professionals and demand generation marketers prioritize. And when it comes to using the Ubersuggest tool for performing keyword research, it really does wonders. As the tool offers some premium features for free of cost. You get all the important features that are covered in the free plan. This is where we guide you on how to use Ubersuggest for keyword research. 

As all of you are aware, the objective of Keyword research is to reach out to your target consumers. When you can ascertain what the audience is searching for based on the keywords, you can target them through your solutions. To understand the pain points and expectations of your audience, keyword research is the basic way to proceed. 

The marketer who has performed better keyword research has an upper hand. This is the universal truth. Because in order to conduct any ad campaigns or execute link-building activities, you need to have the proper research plan for the target keywords. If you choose irrelevant keywords, then the entire plan goes in vain. This is the reason that you need to focus on your keyword research strategy. 

How to use Ubersuggest for keyword research? 

This section has been divided into three major groups that allow you to perform keyword research efficiently. As Ubersuggest gets all the premium features covered in the free plan, this creates many opportunities for marketers. 

1. Exploring new keywords 

One of the primary steps that marketers need to perform using keyword research tools is to explore new keywords for their marketing strategy. 

Through the new keywords, it allows you to get multiple scenarios that consumers are looking forward to solutions. You can also ascertain the keyword based on how many users are searching the query in a month. It will also allow you to check the keyword search volume and trends based on the month level as well. When you can address these constraints, it will be easy for you to position your solutions using the customer pain points. 

As there are a lot of businesses and marketers who are unaware of what the consumers are actively searching on the internet. This is where you need to proactively work by utilizing the Ubersuggest platform in exploring new keywords. 

The process to perform this method is simple. You need to enter the target keyword that your business is focusing on in the market. And when you use the keyword Explorer tool of Ubersuggest, it will give you a group of Keyword ideas based on your focus keyword. 

When you get the list of new keywords, you can diversify your strategy in complete depth. As you can choose each of the keywords from the group and again research it. This will give you more ideas and you will find new avenues to target your business more efficiently. 

Suggested read: What are SEO tools?

2. Check the keyword competition level 

The next step that marketing professionals need to practice is to ascertain the competition level for the keywords that they wish to target. It is important to measure the keyword competition level because you don’t want to focus your content strategy on a more competitive niche. As it will be very hard to rank your content beating the large players in the market. This is the reason you need to ascertain the competition level based on the keywords which have the least competition. 

From the Ubersuggest tool, when you enter a specific keyword or a group of keywords you will get a section where you can check the SEO difficulty. This is basically the estimation given by Ubersuggest for the keywords that you have entered in the section. The data is extracted from the search engines that have been researched organically. 

The keyword competition assessment level is not just for the organic approach. You can even check the competition level for paid search as well. Through the keyword research tool, you can easily estimate the competition in the paid search platform. The Ubersuggest tool also lets you analyze what are the possible costs per click. The CPC data focuses currently on the Google search engine. These features are a great boon for demand generation or paid ads marketers. 

The keywords competition level is basically derived in a metric that ranges from 0 to 100. Ideally, if you are going to target your keywords, it should have less competition than 30. This will be feasible for you to target more efficiently to get better results. 

3. Identifying competitor keyword strategy 

Competitors keyword profiling is one of the efficient ways for you to gain better insights into the keyword. This is usually practised by entry-level till the advanced marketers as well. Because through competitor profiling, you can gain more ideas through which you can optimize your keyword research strategy. 

The steps to perform competitor research using Ubersuggest is very easy. Firstly you need to see who are the competitors in your market and make a list of them. Based on your competitor’s data, you need to enter the domain address of their company in the Ubersuggest tool. The Ubersuggest will automatically give you all the data for the keywords that they are using for their website. 

Ubersuggest will automatically calculate who are the competitors for the keywords that they are focusing on. It also lets you know the top players on the search engine results page. The tool will also tell you which are the common keywords that you both are competing with each other. Other metrics that you can track through this application would be checking the keyword gap between your competitors and also check the total estimated traffic which they have received.

If the competitor has a presence in multiple countries, then you need not worry. Because Ubersuggest allows you to explore keywords of your competitors based on a specific country as well. This makes wonders when you have to internationally target your competitors in a specific country. 

Suggested read: How do SEO tools work?

Conclusion 

There are many use cases of opting for Ubersuggest for performing keyword research. The above instances are some of the major ways that you can popularly utilize the tool for your marketing activities. The best thing about this tool is that SEO professionals, content marketers, and demand generation marketers can utilize this platform effortlessly. 

Ubersuggest is continuously evolving and is introducing new features that are helping marketers to scale their activities. The tool helps you to analyze CPC rates, CTR rates, search volume, international country targeting, the popularity of keywords, and so on. These are much required for marketers in scaling and measuring their online promotion activities. 

Let me know your thoughts on using Ubersuggest for keyword research.