Buffer is one of the best social media management tools that are available for a business. When you are aware of what is Buffer Publish for social media, now it’s your turn to learn how to use Buffer for social media marketing to companies.
Gone are the days where you had to struggle to publish each social media post for every platform. Now you can perform all those activities through just one application. This is what makes Buffer Publish a much-required social media tool for every business.
The Buffer Publish is one of its kind. Its easy and intuitive dashboard is available for marketers which makes it one of the best social media management portals. You get all the features that are required to manage your social media profiles.
The application doesn’t limit only to creating, scheduling, and sharing posts. You also get multiple features where you can respond to the user’s comments, analyze the performance of your social media campaign and gain insights on how you can optimize your ad promotion better.
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How to use Buffer for social media marketing?
Buffer publish is one of the easiest social media management tools that anyone can use without technical expertise. This section has been divided into multiple groups so that will become convenient for you to understand how to use a Buffer.
1. Creating an account on Buffer
To create an account on Buffer is very simple. You can integrate with your social media account or you can use a separate email ID in registering for an account.
When you log in using the social media profiles account, it will be very convenient for Buffer to get integrated. If there are any other accounts associated with it, Buffer Publish will notify you whether to connect with the other accounts. You also have the option to select or unselect the profiles that are not required.
The social media profiles can be an official account, page, or group. It’s all up to you for which accounts you need to integrate it with Buffer. You can also secure the authorization depending on the user you want to grant permissions for.
2. Scheduling posts on Buffer
The main intention of opting for the Buffer Publish tool is to schedule social media posts. This is one of the best applications where you can streamline all the social media posts respectively according to the social media accounts.
After successfully integrating your social media accounts to Buffer, now it’s time to promote your posts. You can see the menu of where you get parameters such as the date, type of post, and time. You need to configure all these settings for the type of social media post that you are going to advertise.
Before you start to schedule posts on the Buffer, you need to configure the local timezone with the application. Based on that settings, you need to select the role for the social media profile for what time and date the post need to be published. Every social media platform will have its own engagement time metrics for the brand. You need to click the new posting schedule and you can use timing variation to check the performance of your posts.
3. Checking the Analytics
Buffer allows you to check the performance of your social media posts. With its intuitive Dashboard of in-depth analytics where you can carefully evaluate the performance on the basis of the timings, social media post, and channel which has been promoted.
In the Buffer menu, you can find the section called analytics which is found beside Queue or the Content. When you enter into the analytics section of the dashboard, you get in-depth insights into your campaign performance. Some of the major metrics that you can evaluate here are the comments, likes, clicks, reach and shares that you have received for your social media posts on the channel.
It doesn’t limit itself just to those parameters. You can dive in deep and see the performance metrics in terms of engaged users, post Impressions, post engagement, and the frequency of post-publication. With this amount of data, you can easily analyze and optimize your ad campaign activity.
4. Engage with your audience
The best thing about using Buffer for social media is that you can even engage with your audience using the application. You don’t need to login to your social media accounts or pass the account credentials to other users. They can log in to the Buffer application and respond to the queries and comments made by the audience on your social media posts.
The basic step to proceed in engaging your audience is to configure the notification settings. Visit the notifications and check the tabs for the notifications that you want to receive from the social media platforms. You can even add your team members to this application. It makes the process more convenient for you to diversify the workload amongst all the team members.
When you add your team members and set up the account, you get tracking metrics where you can evaluate the performance of your team members. Some of the metrics are classified into the task assigned to a specific team member. The number of engagement activities that are closed by the agent. And you can also mark some of the engagements as spam if it is not following basic etiquette.
The application also allows you to add tags where you can categorize all the activities accordingly. And you can even move the thread to whichever location that you prefer. It also offers you to mark the conversation on the level of status whether it is still opened, closed, or in the review phase. You can also extract the complete report based on the specific time frame.
To sum it up
If you look at the steps to use the Buffer application, it is not as complicated as you thought. Thanks to Its easy interface and functionality that makes every marketer uses this software without any hassle.
Several marketers have used these applications and scaled to a whole new level on multiple social media channels. The major reason for this success would be the power that you get to analyze the performance of your social media posts and streamline all the marketing activities. This makes one of the strongest moves when it comes to keeping the brand engagement activity level high.
The important step that you need to keep in consideration is the way you plan your social media campaign, scheduling activity, and where you are going to publish it. These are some parameters that you need to plan extensively before using Buffer for social media marketing.