When it comes to using an email marketing tool, there is no doubt that MailChimp is one of the leading brands that you can recall. Because Mailchimp is used by many marketers and they have found this tool resourceful for their business. But many are unaware of what is Mailchimp and what does MailChimp do.
Email marketing is one of the cost-efficient ways to get better results. It has been in the market for decades and there are no signs of emails getting faded away. In fact, it is getting more popular by the day. This gave birth to a lot of email marketing tools for a marketer to reach out to their prospective audience. This was the leverage received by Mailchimp to boost their growth in email marketing.
There are many use cases of using Mailchimp for your business. Firstly starting with acquiring new customers, retaining them, and keeping them actively engaged. These are some of the major objectives that every business looks forward to getting from email marketing applications. And MailChimp gets all your requirements fulfilled by their online software.
In this blog post, you will learn what Mailchimp is and why you need to use Mailchimp for your business.
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What is Mailchimp?
Mailchimp is known by many names. Marketers call it an email marketing service provider, email automation platform, and email marketing online software. All the names have a common motive that is it is basically an email marketing tool. As the core objective of Mailchimp is to send out bulk emails, capture leads from your website, and send out automated email campaigns.
It is an online web-based application that you get a complete dashboard where you can add the email recipients, send out emails and analyze the performance. This software is popularly utilized for sending out weekly or monthly newsletters to customers. It is also used for email drip automated campaigns.
Mailchimp is one of the highest preferred email marketing tools by many marketers. And if you look at the market share, Mailchimp has the highest subscribers. There are many reasons for this exposure. It can be the drag and drop visual email builder, advanced analytics, and plenty of add-on features to make your email marketing task easier. They are constantly evolving and introducing new features so that you can get better returns through email marketing activities.
What does MailChimp do?
There are many roles of Mailchimp that can perform in terms of brand promotion till the management. Irrespective of whatever goals your company has, Mailchimp is one of the best email marketing tools that you can opt for without hassles. Below are some of the benefits and the reasons for you to use Mailchimp to perform email marketing.
1. Helps in sending bulk email campaign
Mailchimp is one of the best email marketing software when it comes to sending bulk email campaigns. Depending upon the type of plan that you opt for from Mailchimp, you can add recipients and send out emails to them.
Multiple options are available for you where you can schedule the email marketing campaign based on the time and the date. It helps in reaching out to your target audience based on their geographical location as well.
It also helps you to preview the email campaign before sending it out. It is a much-required step so that you don’t spoil your campaign by sending out the wrong email.
2. Create a custom email template
The best thing about using Mailchimp as you can create a custom email template for your marketing campaigns. And you can completely create and customize it by yourself without any technical knowledge. Thanks to its easy and intuitive dashboard which makes it user-friendly for marketers.
You can also upload a custom email template using the HTML code. This is usually done with the file import option that is available in the dashboard of Mailchimp. After uploading the design and layout, you can customize it as per the email campaign requirement.
3. Email marketing automation
This feature is preferred by advanced marketers who want to automate their email campaigns. This is helpful when it comes to a large number of marketing activities that need to be simultaneously executed. It doesn’t matter if you are a small or a large-scale business, email automation helps in solving most of the problems when it comes to customer acquisition and engagement.
Whether you want to set the email marketing automation when a new subscriber joins your email list. Or it can be whenever the customer has purchased any product from your website. You can configure the email marketing automation for whichever action that you desire. Additionally, you can also configure email campaigns based on their account activity level.
This is popularly known as segmenting your email marketing list. When you segment the audience data based on the user’s action on your website. You can create a roadmap for an email marketing campaign to a specific group of users that helps you to drive better results.
4. Perform A/B testing
A/B testing is the best way to check the effectiveness of your email campaigns. Because whenever you invest your time and money in the email marketing tool, you need to check what are the results. This is a healthy practice that is followed by marketers so that they don’t spend money on relevant email campaigns.
There are multiple variations available in Mailchimp where you can perform A/B testing. This can be based on the type of email headline, subject line, images, and the content used within the email. Other attributes can be the open rate, bounce rate, and spam rate. All the factors can be extensively analyzed using the in-depth analytics offered by Mailchimp.
You can also extract the insights in the form of reports. Further, you can represent it to your management or keep it for your personal reference to track the performance of email campaigns. When you generate the report, you can find the data visualized in various types of images and charts. This helps in representing your data better to the management.
5. Create a landing page
Mailchimp is not just an email marketing platform, it also offers multiple add ons that are helpful for a marketer. One such popular feature is that you can create a landing page using Mailchimp. This is much required when it comes to generating leads by diverting the traffic to the specific landing page based on the user’s interest.
The process is simple and easy to use. You can find the pre-developed landing page templates provided by Mailchimp. It is integrated with a webpage builder that offers multiple customizations. You can change the colour, font, and type of section that you want for the landing page. And the best part is that you don’t need any technical knowledge to design the landing page for your company.
The bottom line
I hope that you are now aware of what is Mailchimp and what does Mailchimp does for email marketing. So when you have gone through the roles and advantages of using Mailchimp, you might have got an idea about Mailchimp.
What makes MailChimp great is the number of features that are available for a marketer. As you can create drip email campaigns through automation, capture leads using their plugins, email blasting, and even build a custom landing page for your business. The list of benefits that we see through using Mailchimp is plentiful. But, it all boils down to how you use this email marketing tool. If you use this tool smartly, you’re bound to see better results.
If you still have concerns about using Mailchimp, they offer a free plan for new users. You can try it out by yourself to see if it suits your email marketing requirement.
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