There was a time when people were facing a hard time in developing the website for their business. They have to coordinate so many departments starting from developers, designers and website testers. The process was such a tedious task and expensive method that was hard for a normal person to develop a website. But thanks to the modern-day drag and drop website builder, building websites has become such a breeze. The most popular platform is Elementor. You will learn everything about what is Elementoror in WordPress.
Anyone can build websites with the help of drag and drop builders on WordPress. You don’t need to be a technical person or have any coding knowledge. The drag and drop builders are so easy where you can create the entire website from scratch. This makes the platform more productive for people who don’t have any technical expertise. And this is also a boon for developers where they don’t need to write long lines of codes to develop a website.
You can browse anywhere on the web, you will find Elementor in the top list of drag and drop builders. In this guide, you will learn what is Elementor in WordPress and its functionality.
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What is Elementor in WordPress?
Elementor is one of the free drag and drop builders that are available for WordPress. You can find this platform in the form of a plugin that is available in the WordPress Store. Through Elementor, you will be able to create websites using the intuitive interface without any hassle.
Elementor has taken the drag and drop builder platform to a whole new level. With its easy customizations and plenty of features makes it one of the most preferred WordPress plugins for creating a website.
The best part about using Elementoror for WordPress CMS platform is that it is free of cost. As you can find other drag and drop builders that are expensive and have complicated features. But in Elementor, all the features are user-friendly.
Elementor helps you to create a website instantly in a few minutes. This is the most fascinating part about building a website on the WordPress platform. You get all the required functionalities like designing the user interface, introducing features and integrating marketing automation functionalities. You can do everything through just one platform for WordPress.
Why use Elementor in WordPress?
Elementor is a perfect platform for people who are not from a technical background. The interface is so convenient and user-friendly that anyone can edit any part of the website and launch it. Starting from integrating visual characteristics to publishing content, you can do it effortlessly. Even for developers, they use Elementor to integrate any complicated scripts and also add custom attributes.
Below are some of the factors in which I will be discussing the benefits of using Elementoror for WordPress. Please note that the features listed below are possible through the Elementor free version only. The Pro version has more features and benefits but I’ll be discussing it in the next blog.
1. Visual interface
These are the functionality that you can perform for the frontend visual appearance part.
Premade templates
You get ready templates when you start to use Elementoror in WordPress. This makes it so convenient for non-technical folks who just need to edit by using the template for the website. You will find options from hundreds of uniquely designed templates that cater to all types of business. These are basically the things that you can add and customise it later based on your preference.
Creative widgets
The widgets are used to integrate any functionalities that can be buttons, heading tags and contact us form. Through widgets, you create new sections within the webpage to introduce more functionalities for the WordPress website. There are multiple functionalities that you can introduce through widgets. And these are one of the most important parts of creating websites in WordPress.
Mobile version editing
This is one of the most required features in terms of developing a website. As you can find instances where people get more traffic from mobile devices compared to desktops. When there are so many opportunities, you need to create a responsive website that can be configured using Elementor. Elementor allows you a responsive editing function where you can edit the same web page in desktop and mobile versions.
Introduce animations
Animation is one of the coolest factors of the website. You can do this successfully by using Elementor in WordPress. Some of the major animations that you get are exit animations and entrance animations. These are some of the subtle ways of creating better engagement with your website visitors. And you can customise it completely the way you want for how the animations have to be.
2. Integrating media files
If you are concerned about how to integrate images and videos to the WordPress website, through Elementor it is completely possible.
Integrating images
You can integrate images in any part of the website. You also get the customisation features for editing your images as per your requirement. And you can even showcase it in the form of a carousel. This feature makes it so convenient in making the image responsive for multiple device variations.
Embedding videos
Elementor allows you to embed videos from 5 leading video sharing platforms. These are YouTube, Vimeo, Dailymotion and the self-hosted videos from the WordPress backend. This makes it convenient for people to integrate videos from multiple sources that boost up the engagement factor.
Integrate SoundCloud
If you want to make your website visitors listen to audio songs, then this is the best way to do it. As you can integrate SoundCloud on your website where the visitors can play the songs of their own choice. This helps the folks to enjoy browsing across your website.
Add Google map location
If you are a business, then this feature is more important for you. Gone are the days where you had to tell your customers on the phone or draw maps. With the introduction of Google map location integrations, our lives have been made so easy. You can integrate it by embedding the Google map on the contact us page. This makes your customers aware of your business location and reaches out to you.
3. Marketing features
These features are more important for websites as you can get better conversions and engage with your customers better.
Build a custom landing page
For businesses, they will be having products and services that are positioned for customers. And for every offering, it has its own unique positioning. The landing page builder comes in handy where you can customise everything as per the offerings. This helps in improving the conversion rate and makes your customers aware.
Introduce social proof
Social proof is more important for a website to build trust with your customers. Through Elementor, you can introduce sections for testimonials and ratings for the offerings you provide in the market. This helps in boosting the brand credibility for your customers.
Integrate social media channels
You can easily add social media icons and you can link them with your official business channels. This helps in driving the traffic from your website to the social media platform to gain followers for your business. There are creative icons in which you can customise it as per your brand guidelines.
Introduce additional features through shortcode
Elementor provides you sections where you can add shortcodes to introduce additional features for your web page. This can be based on the third-party plugins that you install on your WordPress website. The shortcode can easily fetch the data from those plugins and display the functionality on the frontend.
Interesting hack: What Plugins does this WordPress site use?
What are the types of websites that I can build with Elementor in WordPress?
With Elementor, you can build multiple kinds of websites. It is one of its kind unique platforms where a user can build a website that is more visually front-end oriented. Below are some of the popular ways where people use Elementor in WordPress to develop websites.
1. Business website
You can easily develop business websites by using Elementor from WordPress. As you can find free developed themes and templates which it is convenient for you to add and configure as per your requirement. The Elementor also provides you with multiple features such as Google Maps integration, services list and other vital features that are required to be portrayed for a business website.
2. Build blog
Bloggers use Elementor to design their front end home page of the blogs. Because to get better conversion when they are going to promote any products or services for customers, the home page is very important. Additionally, bloggers use Elementor to create landing pages whenever they want to advertise a specific offering.
3. Portfolio website
Elementor has the best features and add-ons that can be exclusively used for developing portfolio websites. To be more precise, a Portfolio website is all about showcasing. You will get advanced features such as galleries, animation and making the user interface appealing. If you are a photographer, artist, videographer, graphic designer and any other creative profession, the Elementor is the best platform.
4. Resume website
This is one of the creative ways that help you to stand out from the crowd. And people are utilising this opportunity to showcase the skills and abilities that they have done and achieved for the organisations. It is one of the unique ways that help your hiring managers get attracted to your profile.
5. NGO website
If you want to build a website for a non-profit organisation, then Elementor is the best platform to do so. Because you can find some plugins and features that are dedicated only to non-profit. You can utilise this opportunity and build the website for the organisation.
To sum it up
There are many successful website owners who have scaled growth by using Elementor for their websites. The best part about using Elementor in WordPress is that it is super easy and the perfect platform for non-technical people. You will also find a wide amount of resources that guide you in operating the Elementor.
By now you are aware of what is Elementor in WordPress. There are multiple benefits when you use Elementor in WordPress for developing websites. It is one of the best website builders that can be opted for if you are a beginner as well as an experienced developer. Because the amount of customizations that this platform offers is amazing.
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