The trends in digital marketing are continuously evolving. There are new avenues of marketing techniques that are used by companies to get better exposure for their brand. It also helps in increasing organic traffic for websites and plays a key part in customer engagement. One such popular method is influencer marketing. We will get you covered regarding how to use BuzzSumo to find influencers in your industry.
There are many ways in which you can research for finding the influencer. But with the help of BuzzSumo, your work is simplified. As you can find multiple options within this online software which makes your influencer hunt easy.
Finding the right influencer for your brand is very important. Because if you have to get better results when it comes to promoting your brand, influencers have an important role. As every influencer will have their own set of followers. Based on that, you need to devise your marketing strategy to reach out to them.
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How to use BuzzSumo to find influencers?
BuzzSumo allows you to find influencers in three ways. It allows you to reach influencers based on the YouTubers, Twitter influencers, and content authors. This is one of the most beneficial parts of using the application to reach influencers. We will learn each attribute for finding the right influencer for your brand.
1. How to use BuzzSumo to find author influencers?
You need to start using the search bar section by entering the topic Idea or the domain address. And when you search by using the website URL, you will find a list of the dropdown.
This dropdown consists of the content authors that are published across the web.
You need to research which are the top-performing headlines that the authors have shared on digital media.
Based on that, you can segregate the author influencers on the number of articles they have published.
2. How to use BuzzSumo for or finding YouTube influencers?
In the search bar, try using a brand name or topic to get the data.
You will find the data in the format of how many subscribers the YouTube influencer has, what are the types of videos that they have posted, and the total video views that the influencer has received.
Based on your requirement, you can filter out the data in multiple levels. These are classified into the country origin of YouTube influencers, language, and category of business they belong to.
You can also use keywords that are relevant to your industry. Through this technique, you will be finding more YouTube influencers.
3. How to use BuzzSumo for finding Twitter influencers?
The BuzzSumo is one of the best tools to research for finding Twitter influencers. You need to enter the topic idea in the search bar.
You will find the list of Twitter influencers based on how many articles have been shared by the Twitter influencer.
With this data, you can filter out genuine profiles and can get associated with them.
Try to use the share articles filter. This allows you to find the influencers who are popular in sharing the relevant content of your industry on social media.
You can also further narrow It down by filtering out the profiles using keyword search. This is beneficial when you have to reach the type of influences that are niche based and specific in nature.
The data can be validated by using conversational metrics. This is one of the most important factors to filter out the most genuine Twitter influencer for your brand.
The data that you get here are the average retweets, reply ratios, and engagement level with their audience.
If you find all the values to be on a higher side, then the influencer can be the perfect candidate for your brand.
What next?
When you successfully collect all the required data to find the influencers for your company. Now it’s your turn to perform the outreach campaign.
As you have performed so many activities to find the relevant influencer for your business. Without reaching out to them, the complete influencer campaign goes in vain.
Outreach is the method to reach out to the influencer and build a relationship so that they get associated with your brand. The BuzzSumo helps in getting all the contact information related to the influencers. You can use those details in reaching out to them.
The process that you need to carry on here is you need to first make a list. You will find the option to save the influencers list from BuzzSumo. Later you can extract the data in the form of a Microsoft Excel sheet so that you can start your outreach campaign using an email marketing tool.
To sum it up
There is no doubt that BuzzSumo is one of the best tools to find influencers for your business. There are certain factors that you need to perform in finding the relevant influencer. And when you have successfully completed it, please ensure that you build a strong relationship through the outreach campaign.