If you are in the digital marketing domain, you know how the industry is completely evolving. And with that pace of evolution, several applications are being launched to cater to Digital Marketing professionals. This is where Ahrefs comes into the picture. Ahrefs is one of the leading online marketing tools that are available for individuals to businesses. It is vital to understand what is Ahrefs and what does Ahrefs do.
You can be a content marketer, SEO professional, or online reputation executive, Ahrefs is one of the popularly utilized tools by every profession. As they provide a variety of features and options that help you to scale the digital growth of your business online.
There were times where getting higher returns through digital marketing was a challenging task. But with the help of these modernized tools, it has made digital marketer’s lives easier. If you are aware of how SEO tools work will get you a better understanding. As they help you generate traffic, reach new Horizons, and ultimately on better income.
Page Contents
What is Ahrefs?
Ahrefs is one of the leading applications that is used for managing content marketing, SEO activities, and monitoring online presence. The tool helps in getting out various analysis based on the parameters that you integrate with the application. It is popularly used for performing keyword research, auditing the website, and researching backlinks.
Ahrefs provides you with an insightful dashboard that makes it convenient for the user to track all the marketing activities. As they provide a huge list of features that can be operated by marketing without any issue. All credit goes to the user-friendly interface that they have developed supported with powerful integrations.
What does Ahrefs do?
There are many ways in which you can utilize Ahrefs for your marketing activities. Here are some of the popular benefits of using Ahrefs for your brand.
1. Performing website audit
The website audit is one of the primary criteria when it comes to optimizing your on-page score of the website. There are many parameters that Ahrefs will extensively evaluate. It gives you a complete picture for which are the sections that your website is lagging and they provide suggestions accordingly.
This is one of the most strongly recommended applications for SEO executives and Ahrefs helps them to scale SEO activities. The online SEO tools gives you important data that are relevant and critical when it comes to optimizing your online promotional campaigns.
The website audit tool of Ahrefs will let you know what the issues are based on the threat level. It has been categorized into critical, medium, and low priority. Based on that the SEO professionals will suggest to their team for the steps to proceed ahead. Some of the key metrics that you can track through website auditing tools are broken links checking, missing image alt text, title tag status, and many other such features.
2. Conduct extensive keyword research
Keyword research is one of the basic steps that any marketer takes a step before starting any online promotion activity. Whether it can be for the paid campaigns, coming out with blog topics, and getting organic traffic. The keyword research is the first step that you need to address before executing the above functions.
When it comes to performing keyword research, there is no doubt that Ahrefs has one of the best keyword research tools that is available in the market. If you can’t trust my words, you can check it by yourself and get inspired by the case studies.
The amount of features that the keyword explorer of Ahrefs has is incredible. Starting from getting the keyword difficulty level to the advanced search volume, the data is almost accurate and proves to be productive.
If your business has customers from multiple countries, then Ahrefs would be the right application for assisting you in the growth. The tool provides you with an International keyword research platform. You can check each and every keyword based on the country level.
It also provides various other options in keyword research that can be the report export and custom filtration attributes. The platform also allows you to conduct YouTube, Amazon, and Bing keyword research analysis.
3. Spying your competitors
Every marketer is curious about how their competitors are performing in the market. Ahrefs is the best tool when it comes to spying on your competitors based on multiple levels.
It helps you to generate data based on the traffic source of the website and the keywords that they are focusing on. These are the data that are crucial to ascertain the traffic value and positioning your website accordingly.
The data is generated within a few seconds, this is the power of using Ahrefs. It gives you complete details of their top-performing keywords on their website. It also lets you know which are the keywords that the competitor website is ranking for. Whether it’s for paid search or organic search, the Site Explorer feature of Ahref does the job.
4. Monitoring the backlinks
This feature is more resourceful for SEO professionals. Ahrefs provides you with a backlink checker tool. You can easily monitor the performance of the backlinks that you are receiving for your website.
Backlinks are one of the most important parameters when it comes to ranking your website on a search engine. And if you are considering the priority level to be high, you need to pay extra attention when it comes to getting backlinks for your website.
You can track the backlinks that you have received or lost for your brand. It also allows you to track the data based on the date period and the source of backlinks.
The keyword research tool and backlink monitoring feature make the perfect recipe for measuring the effectiveness of SEO activities.
5. Track ranking of the keywords
When you have invested so much time, effort, and money in your SEO activities, monitoring keyword ranking position is important to ascertain the ROI. This helps you to get overview data for all the keywords that your website is ranking on a given search engine.
The rank tracker tool of Ahrefs provides you crucial data when it comes to checking the ranking of your website based on the type of device the end-user is using. Whether your target audience uses mobile or desktop, you can track the report respectively.
It also allows you to extract the data in the form of Microsoft Excel sheet format. You can automate this process on a weekly or monthly basis based on the keyword that you are focusing on. The best thing about using Ahrefs is that it allows you to track the keyword ranking position on a specific country as well.
6. Researching content ideas
If you are a content marketer or content developer, then this application will be helpful to you. Because when it comes to coming out with blog topic ideas for your website can sometimes be troublesome. As you will not be having data for what are the blog topics that need to be targeted for your website and which are the keywords.
When you use Ahrefs, it provides you with a platform for exploring content. It has a huge database of keywords and topics that you can generate using the content explorer function. The application also helps in determining which are the trending topics and the popularity on the social media platform.
The amount of data that the content Explorer of Ahrefs provides is highly result-oriented. As they extract the data from millions of articles and keywords across the globe, the data is reliable. The few important metrics that let you determine are the number of social engagements and traffic that the content has received. You can also filter the content idea research report based on the type of content that you wish to focus on.
Learn: How do SEO tools work?
7. Checking for any content gap
One of the most unique features that you don’t find in any other digital marketing tool. The content gap is all about checking the content that you have published and comparing the same data with your competitors. This data can help understand what are the content your competitors are publishing and which are the content that you are not.
From the Ahrefs dashboard, you get a feature called a content gap analysis tool. Through this section, you need to insert your competitor domain name and type the keywords that you wish to focus on. The application will automatically check the differences between your website and the competitor’s website. It automatically tells you what the gaps between the content are.
Basically, the application will research on the basis of primary and secondary keywords. You can also test the application by using a combination of the long tail and short tail keywords. This will give you complete clarity when it comes to the topics that you have not approached but your competitors are performing and getting better results than you.
Conclusion
There are no second thoughts about the effectiveness of Ahrefs in measuring and scaling the performance of digital marketing activities. It is one of the best tools that are currently available to you in the market. With the help of alerts options and visual dashboards, there are a handful of companies that can match the standards of Ahrefs.
Whether you are looking forward to using it for SEO projects or content marketing, it is a reliable tool that you can count on. You can also opt for a trial plan and see whether it fits your requirement.
Further, read: