When we talk about digital marketing, Search Engine Optimisation is one of the major factors that comes to our mind. Because every business wants to achieve a better result by ranking their business on a search engine. But to effectively achieve the goals of search engine optimization, you need to take the support of SEO tools. When we hear about SEO tools, the first thing that strikes our mind is that how do SEO tools work.
If you are aware of what SEO tools are, then it is very easy to understand how to do SEO tools work. Because the functionality is almost similar and the process is completely technical based. But in this blog post, I’ll be trying to explain how SEO tools work in simple terms.
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How do SEO tools work?
Search Engine Optimisation tools are basically online applications where it analyzes a particular constraint with the help of crawlers. SEO tools can operate only with the help of the internet. You can’t function with SEO tools without the support of the internet. It is a completely online-based application where it actively monitors the issue and finds organic opportunities for a website.
The major components in which SEO tools work are as follows.
1. The command is received by the end-user
The user who is going to use the SEO tools will be having a basic goal. The goals are basically based on the functions which are performed by an SEO tool. The user enters the URL of the website to initiate SEO activities.
Usually, the functions that are expected by the end-user get varied. We will be discussing the functions later in this blog.
2. SEO tools initialize crawler
While the SEO tool receives the command from the end-user, it initiates search engine robots that are known as web crawlers or web spiders. These crawlers perform the activities that are initiated by the end-user. It evaluates and crawls web pages of the website in order to give results out of it.
3. SEO tools start to evaluate
The web crawler goes to the website given by the end-user. It starts to analyze each and every part of the website. It generates the findings, results, and opportunities for which the website can excel on digital media. And these data are extracted from the websites that are indexed on a search engine or localhost.
4. Results and reports
When the search engine crawls the link that is submitted by the end-user. It comes out with recommendations, suggestions, and tips to improve the SEO performance of the website. It uses multiple algorithms to combine results that are relevant for Search Engine Optimisation.
Functions of SEO tools
The functions of SEO tools have been grouped so that it is convenient for you to understand. These are also the goals that are performed by SEO tools to get you better results.
Below are some of the major parameters that SEO tools can effectively analyze and measure performance.
SEO tools for analyzing keywords
1. Keyword research tool
The keyword research tools are used to check the opportunities for which your website can rank on search engines. SEO tools work efficiently when you want keywords that are searched on a monthly basis and other relevant statistics.
2. Keyword suggestion tool
The keyword suggestion tool helps in providing more keyword ideas for the primary keyword that you select. It helps you to identify more opportunities for the primary keyword that you have selected for performing SEO activities.
3. Keyword competition checking tool
This function helps in checking the competition level of the keywords. You can have a diverse strategy regionally. This will give you a complete insight into whether you want to proceed ahead with the keywords that you want to approach SEO for that particular sector.
4. Related keyword checker tools are also known as LSI keywords
LSI keywords are known as latent semantic indexing keywords. This keyword analyzing tool helps in identifying related keywords for the primary type. Based on that you can use the related keyword across your content for better results.
5. SEO competitive keyword research tool
The SEO competitive research tool helps you to identify the keywords that are hard to rank on search engines. There is a score of one to a hundred, in which one is the least competitive keyword and a hundredth score is the toughest.
6. Keyword density checker
A keyword density checker is usually used to analyze the keywords stuffed within the content. The content can be a blog post or website content. It helps you to notify that excessive keyword stuffing is not allowed by Google.
7. Long tail keyword suggestion tool
This tool is helpful for a new website or a blog when they want to rank content on a search engine. Because the best way to target any keyword is by using a long-tail keyword. And when you use the long-tail keyword, the competition is less and you can rank effortlessly.
SEO tools for technical audit of the website
1. Page title and meta description analyzing
The SEO tools help analyze the length and pixel count of the title and meta description which are used for the web pages. It is one of the most popularly used techniques when it comes to analyzing parameters through SEO tools.
2. Heading tag analyzer
Heading tag analyzer is one of the important factors when you are doing on-page optimization. Because you can’t use multiple heading tags for one page. This confuses the search engine crawler and impacts your ranking.
3. Image alt text analyser
Image alt text analyzer helps in determining whether the image has been inserted with alt text or not. Alt-text is basically alternative text which needs to be given by the end-user. The text helps search engine crawlers to understand what the images are all about.
4. Broken link checker tool
The broken link checker tool is one of the most popular methods that is used in SEO tools. Through this technique, you will come to know whether your website has broken links or not. And with respect to that, you can make the desired changes.
5. Website page speed test
Some of the SEO tools analyze the website page speed that is performing on search engines. It also helps in giving out details on an individual webpage level where you can identify which are the pages that are taking more time to load.
6. Website security test
The website security test is basically finding the vulnerability within your website. This can be performing tests on checking the SSL certificate or look for any malware that is getting infected through the media files or plugins within the website.
7. Indexability of website
Checking for web pages indexing is one of the important steps that the marketer needs to be aware of. The SEO tools help in identifying what are the web pages that are indexed on any search engine.
8. Sitemap Optimisation through XML
XML sitemap Optimisation is one of the best ways to organize your website categories and subcategories. This is the only way where you can help the search engine crawler to understand the entire website architecture through sitemaps.
9. Checking for canonical tags
Canonical tag checkers are used to finding out whether the web pages are using canonical tags or not. Because Canonical tags help in identifying the duplicate page and the original page. It is one of the most important steps to simplify the content copy of the website.
10. Mobile responsive test
A mobile responsive test is conducted so that your website is compatible with multiple devices. It is not just that your website should appear correctly on desktop, it needs to perform without any glitch on the mobile devices as well.
11. Url-friendly test
Url-friendly tests are conducted so that the URLs which are present within the website are easily understandable for the end-user and the search engine crawler. The SEO tools effectively analyze the URL so that you will understand what are the problems in the URL.
12. Internal and external links checking tool
SEO tools efficiently work in checking the internal links and external links within the website. It will help you in determining what are the pages that are linked within the website and the pages that are getting externally linked.
SEO tools for content Optimisation
1. Plagiarism checker tool
The Plagiarism checker tool is used to check for any duplicate content on the website. Plagiarism basically works on checking the content internally and externally as well. It helps the website owner to know whether the content has been duplicated or not.
2. Grammar checking tool
The grammar checking tool helps in identifying any errors within the sentences formed. It is one of the most efficient content analysis tools that help in identifying mistakes from the blog posts or the website.
3. Word count checker tool
The word count checker tool lets you know how many words the webpage has. Basically, you can calculate the length of the blog post and web pages that help you in identifying to improve the pages that are of thin content.
4. Blog topic idea generation
The SEO tools also help in generating blog topics. You just need to enter a few of the primary keywords, and then the tool will automatically generate multiple blog topics for your reference.
SEO tools for analyzing backlinks
1. Backlink analysis tool
The backlink analysis tool helps you to know how many backlinks have you received for your website. This is one of the major factors where you can determine how effective your SEO activities are.
2. Checking backlink of the competitor’s website
If you want to check the backlinks that your competitor websites are getting, the SEO tools work efficiently to get those data. Through this, you can create backlinks on those domains and outrank your competitors.
3. Backlink audit tool
The backlink audit tool lets you know whether the backlinks that are being received for your website are from the relevant domain or not. It also helps you get information on whether the backlinks are spammy in nature.
SEO tools for checking the rank
1. Keyword position tracking
SEO tools are popularly used for checking the keyword positions for your website. The keyword position tracking also lets you know on an individual webpage level. It helps in distinguishing between overperforming and underperforming keyword ranking positions.
2. Gap analysis
The gap analysis in rank checker tools helps you to know what was the past and the current results achieved by the keywords. It helps you to diversify on what are the keywords that you need to put extra effort into optimizing.
SEO tools for checking domain metrics
1. Alexa rank checker
The Alexa rank checker tool is used to calculate the website rank globally. All the website data is accumulated by Alexa to calculate the rank based on various parameters analyzed by the tools.
2. Checking domain authority and domain rating score
One of the most popularly used features in SEO tools. Many marketers use the tool to check the domain authority and domain rating score of a website. The scores help you to identify the quality of the website.
3. Checking spam level
The spam level indicator is one of the important criteria when checking the domain metrics of the website. When you find that the level of spam is more, then there are chances for search engine crawlers giving less importance to your website.
4. Checking domain age of the website
If you want to check the age of any domain, the domain age checker tool comes in handy. Because when you just insert the URL of any website in the tool, it automatically fetches the data for when the website domain has been registered.
SEO tools for paid advertising
1. Checking competitors ad copy
SEO tools are not limited only to perform analysis of the organic approach. You can also check the inorganic method also. One of the major criteria is you can check the competitor’s search engine ad copy. This will give you insights into how to devise a PPC campaign for your business.
2. Analysing keyword cost for PPC ads
When you have a budget for paid advertising, SEO tools are one of the productive applications. Because it helps you to ascertain the budget on the basis of keywords that you want to target for your business.
To sum it up
If you look at the working process of SEO tools, it doesn’t look as complicated as you think. It is a completely online-based application in which they have crawlers that get initiated on the function that you execute from the SEO tool. It crawls all the web pages and lets you identify the issues so that you can optimize them and abide by all search engine algorithm guidelines.
I hope that this guide has been found resourceful to you. Let me know if you have any queries about SEO tools.
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