When you are aware of what GetResponse is and what it does, it’s time to learn how to use GetResponse. When we look at the functionality part of GetResponse, it is user-friendly, convenient, and has a simple approach to the application. We get you the complete step-by-step so that you can follow to create a successful email marketing campaign for your company.
There is no doubt that GetResponse is one of the leading email marketing platforms out in the market. The amount of customizations and use cases that are received from GetResponse is immense. Marketers choose automation as one of the primary objectives of using GetResponse.
There are multiple activities that you can execute using GetResponse. Starting from generating leads from your website to building landing pages. GetResponse has all the functionalities and features that are required for email marketing.
The best thing about using GetResponse for email marketing is that you don’t need any technical expertise for setting up the most complex task ever. All the features have been simplified and I’ll be sharing the detailed process for performing email marketing.
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How to use GetResponse for email marketing?
This section has been divided into multiple components so that it will be convenient for you to understand and use the application. We cover the major components such as creating the account till using the marketing platform for email marketing.
1. Create and setup GetResponse account
Visit the official website of GetResponse, and find the option where you can see the ‘sign up free’ button. Click the button by adding all the details like your name, email id, and password. You need to verify your email account so that the ownership confirmation happens.
Make a note of all the credentials that you have used for creating a GetResponse account. If you haven’t received the verification email in your primary inbox, check out the promotions or sometimes it can even land in your spam folder.
After successfully verifying your GetResponse account, you need to set up the account to use it further. Furnish all the details that are required and it will be cross verified by the GetResponse team so that there are no discrepancies. As the policies for the right to privacy are becoming stricter, email marketing platforms are also making their process stringent.
2. Using GetResponse to add contacts
When you create and set up your GetResponse account, the next thing that you need to be doing is add the email list to your account. Ensure that the email list that you upload here is from your own sourced email database and not purchased from third-party vendors. What happens when you purchase email databases from third-party vendors is that they are spammy in nature since they have been sold to multiple individuals. And when you insert spam databases, the campaign does not function properly.
You can toggle to create a contact list that you find in the menu of GetResponse. The next step that you need to follow is you can upload the contact list database that you have. They have even simplified the task where they provide you a platform to update the contact list as you keep on growing. It means that whenever you generate new leads, you can configure the recurring contacts import.
3. Create an email marketing campaign
Based on the objective of email marketing, you need to create a campaign accordingly. Here are a few steps to create an email marketing campaign for brand promotion purposes.
When you log in to your GetResponse account, on the dashboard you will find the create campaign option in the menu. This is usually located on the header part towards the right side of the screen.
You need to select the type of marketing campaign that you want to promote and then proceed further by clicking create a new campaign. The campaign can be multiple types which are newsletter, promotional, transactional, and others. We will be discussing the type of email marketing campaign later in the blog.
After creating the email marketing campaign, you need to select the email audience list. Ensure that you choose the right email marketing audience list so that you don’t regret it after initiating a campaign.
You can edit the email marketing campaign as per your requirement. You can even try the preview and test method so that you get a trial of your email campaign. Based on that, you can further optimize by looking at the scope of opportunity that you find.
4. Testing the email marketing campaign
GetResponse provides a variety of performance metrics that you can analyze the campaign activity. Some of the major parameters that you can check are the email open rates, unsubscribe rate, spam rate, bounce rate, and other vital features. Check each and every factor that is contributing to the performance of the email marketing campaign.
When you analyze the results, you will find plenty of opportunities and can make a new strategy out of it. One such popular technique is the A/B testing method. Through this technique, you will come to know the accurate data of the conversion-driven subject lines, call to action button, and the content that you use for email marketing.
Related
Types of campaigns that you can use for an email marketing campaign
As every business will have its own objective of performing email marketing campaigns. Here are some of the major types of email marketing campaigns that you can use for your business.
1. Newsletter
The newsletter is one of the most popular email marketing campaigns that is used by the majority of businesses. As there are multiple benefits of sending the newsletter to your target audience, it is a must-required approach for every marketer. The newsletter helps in engaging and retaining your audience.
You can use the drag and drop builder for customizing the newsletter in GetResponse. It also provides you with multiple templates that can be easily customized as per your needs. You can also upload your own custom HTML-based email newsletter templates. This makes it productive and convenient for every level of the marketer.
2. Creating autoresponders
Autoresponders strategy is used to follow up with your audience based on the details that you provide. Let us assume if you want to respond to a customer based on a specific query. And when the customer reaches out to you with the query, you can create an automated email that it triggers based on the type of query that the customer asks.
Autoresponders can be used in multiple ways. You can even set the auto responders whenever your business is closed, this makes the audience aware of the business hours. Likewise, autoresponders are used majorly in Customer services-related areas. Because here we usually find redundant queries received on an everyday basis.
3. Creating a funnel
Funnels are one of the most important techniques used in converting your customers. This involves highly advanced technology that is based on the type of customer reaction towards your email marketing campaign. The funnel ensures that you reach out to your target audience that really matters for your business.
With GetResponse, you get a conversion funnel that lets you build a serious audience for your business. The action can be triggered on the customer behaviour towards your business, based on that data you can create a funnel accordingly.
To sum it up
I hope now you are aware of how to use GetResponse for email marketing campaigns. The above step-by-step guide is simple and anyone can perform it without any technical expertise.
There are many use cases of using GetResponse for your business. If you want to create a landing page using GetResponse, opt-in forms, RSS, contact form builders, and many others. Irrespective of the objective, GetResponse is one of the best email marketing platforms that you can use for your company.
Let me know if you have any queries and your experience of using GetResponse in the comment section below.